Is there a better way to start 2025 than with Fruit Logistica in Berlin?

The industry benchmark event was the perfect opportunity to showcase the best ARRA varieties from around the world, including Brazil, South Africa, the United States, and India. Visitors had the opportunity to compare the same varieties grown in different origins, appreciating their outstanding quality and adaptability.

The ARRA booth was a dynamic meeting place where we welcomed manufacturers, traders, and retailers for meaningful meetings. It was a pleasure to catch up with longtime partners and welcome new members of the ARRA family. Events like Fruit Logistica remind us of the strength and innovation of our industry, united by a shared passion for table grapes.

Among the most memorable moments were the red stars of the ARRA range: the ARRA Cherry Crush™ and ARRA Fire Crunch™, which won attention with their exceptional flavor, unmistakable crunchiness, and intense color. Observing their extraordinary characteristics up close and receiving such positive feedback confirmed their enormous potential in global markets-a real eye-opener at first taste.

To celebrate shared successes, we toasted duringARRA Happy Hour, a special time to strengthen connections and celebrate our achievements together.

We are grateful for the relationships built, the knowledge exchanged, and the growing enthusiasm for ARRA varieties, which continues to strengthen year after year.