Freskon 2026 – Thessaloniki, Greece

AVI participated in Freskon 2026, one of Europe’s leading events dedicated to the fresh fruit and vegetable sector, held at the Thessaloniki International Exhibition and Congress Center.

During the event, the AVI team met with producers, industry professionals, and international partners to discuss topics related to market demands, varietal performance, and field adaptability.

Freskon has proven to be a strategic platform for direct engagement with the market, enabling us to gather concrete feedback and strengthen the link between commercial considerations and agronomic practices.

The participation helped strengthen existing relationships and develop new opportunities in a highly international setting.