This year we again participated in the forefront of ARRA California Field Days, in the two sessions in July and August, representing Grapa as the European Agent for ARRA™ varieties.

In July, the season's earliest varieties were featured at the Bakersfield breeding site, with tailored visits led by local Grapa representatives. Attendees got a close look at the performance of the Earliest ARRA Trio and the commercial potential of the new selections. The event concluded with the traditional Gala Dinner at the Bakersfield Country Club, where Grapa Global, the new identity that integrates breeding, IP and commercial management under a unified vision, was officially unveiled.

In August, Field Days continued with a focus on mid-season and post-harvest varieties. Visitors had access to both vineyards in full production and cold storage product, confirming the distinctive elements of ARRA genetics: consistent quality, resilience and strong market orientation.

Two appointments that reaffirmed the value of international collaboration and the central role of Europe within the global growth of the ARRA™ program.