ARRA Sweeties™ from California, Brazil and Italy, along with ARRA Cherry Crush™ from California, Brazil, Greece and Italy, and ARRA Mystic Dream™ flourishes from California, Greece and Italy, really stole the show.

We held many fruitful meetings with producers, marketers and retailers. It was especially gratifying to see marketers introduce retailers and producers to the opportunities offered by ARRA varieties.

Reconnecting with familiar faces and meeting new players in the industry was a special moment-there is something magical about sharing our common passion for table grapes. 

Exhibitions like this are a great way to celebrate our achievements within the grape industry, and the vibrant setting of Madrid was the perfect backdrop.